We have our first results from our Ultimate Portland Doughnut Bracket.
Real quick, we want to give a shout-out to Jaimeson & Rachel, two Portlanders who are working through our original 32 nominee bracket over the course of the year, to taste some of the most delicious doughnuts our city has to offer. You can follow their journey on Instagram here — tell them we say hi and show them some love.
This race was fraught with close calls, early winners, and dark-horse contenders.
But before we move on, we need to ‘fess up to something — Pip’s Dirty Wu and Pip’s Reggie Lee (which are the same doughnut from the same tasty shop), were both listed on our 32 nominations bracket. We didn’t realize they were the same thing, which means we clearly need to up our doughnut consumption.
Both of these entries won against their respective matches, which means that a nail-biting close race between their opponents determined that Donut Queen’s Apple Fritter will progress to the next round.
That being said, we learned a LOT from our first round of match-ups. Scroll on for the results — and start voting now for the Elite Ate (er, Eight).
😊 Classics (sort of) and fruity florals took the cake
Bear claws, fritters, classic flavors, and herbaceous florals swept these bracket results. We saw this with victors like Sesame’s Cake Doughnut, Nola’s Lemon Poppyseed with Raspberry Jam, and Doe’s Portland Fog.
🤔 Early potential winners have emerged
Pip’s Honey Sea Salt is emerging as a strong contender. This sweet-salty treat brought in the highest number of votes out of all the match-ups across the board with 64% of the total votes for the entire bracket. But close behind were Angel’s Maple Buttermilk and Stumptown rival Matta’s Pandan Doughnut.
😬 Some of the races were neck and neck
Sesame’s Cake Doughnut, Nola’s Smores Doughnut, and VooDoo’s Maple Bacon Bar won their rounds — but just barely.
Each of these contenders saw strong competition from their opponents.
Coco’s Crumb Doughnut was not going down without a fight against Sesame’s Cake, and neither was Fills Pimento Cheese vs. VooDoo, or Pip’s Lavender Honey vs. Nola’s Smores Doughnut. These contenders made the winners work hard for their victories — with some results determined by just a few votes, right up till polls closed.
To reiterate — our bracket is not here to find the “best” Portland doughnut because “best” means something different to everybody. But we are here to highlight the doughnuts that Portlanders really love and which ones you feel best represent our fair city.
And what these results showed us is that a good Stumptown sweet holds its own.
Regardless if your favorite doughnut made it to the next round — show the Sweet Sixteen some love and support. 💖
Portlanders really 💖 a good doughnut
Across the board, we saw voters pick passionately and root for their favorite Portland doughnut. You all showed your love with well over 330 votes pouring in. We are sure to see more tight races and victors as our 16 doughnuts get whittled down to eight.
Vote here by 10 a.m. on Thursday, Feb. 11 to see who makes it to the next round.
❓ Bracket FAQs
How does a bracket work?
Here’s a quick primer on how our brackets work.
Who lands on a bracket?
The original 32 slots are based on reader nominations and staff research. There’s a nomination period before each bracket to collect recommendations on who to include. There is no fee to participate, and you can’t buy a spot in the bracket.
Keep on votin’.
Who advances in each round is strictly based on the number of votes for that round. We’ve had some tight match-ups, so every vote counts! Yes, you can vote more than once in each round.
How can I sponsor a bracket?
Our sales team works with companies who want to sponsor brackets and related events. For more information, contact Benjamin.
Tell your friends!
Contenders are welcome to encourage their fans to vote for them. Past participants have posted flyers and created social media campaigns to rally their troops.